Unique Looks. Easy to Grow.

Hort Couture® brings innovative annual flowers, vegetables and herbs to the marketplace with style and fashion. Our varieties are fun, easy grow and so different than what most companies introduce. Our plants are only found at the Independent Garden Retailers. We are well known for such plants as Under The Sea® Coleus, Blue Zebra Primrose, Monarch Promise™ Butterflyweed, Glamouflage™ Petunias & Glitterati™ Geraniums.


We manage a vast patent estate of some of the most innovative genetic improvements in the marketplace. Our breeding is all traditional Non GMO based.


Our fashion forward brand is dedicated to combining horticulture and fashion to create something beyond beautiful.


We offer liners from the finest propagators in the industry. Peace Tree Farm (PA), Wenke Greenhouses (MI), Wenke Sunbelt (GA) & Skagit Horticulture (WA).


Our packaging and merchandising tools are cutting edge and provide the retailer with high impact, dynamic displays.

HC Partners

For Wholesale Ordering Contact One Of Our Trusted Broker Partners Below

We are proud of our world class propagation partners

About Us

Our company started in 2008 with the simple of idea of helping the local, independent garden retailer or grower have proprietary new plant genetics to help them compete with the big box growth in the marketplace. We now have a vast patent estate of products that are the latest innovation in the industry. We have wonderful novelty varieties that give the retailer a differentiated product mix.

Our packaging for our brand is dynamic and fashion driven. We have a very comprehensive offering of merchandising accessories to help the retail create beautiful displays.

We are driven to be a company that combines horticulture and fashion. Our varieties blur the line between amazing performance and beautiful aesthetics. We know you will love the amazing plants and more so our commitment to helping the local plant store be successful.